Since scooping whipped topping seems to be more than Americans can handle, Kraft has created a dispenser that requires you simply push the release button and out squirts a puffy pile of dairy-less dessert covering.

Consumers didn't want to have to take that trying trip to the freezer every time they wanted a dollop, so they'd either skip the topping or went with a canned brand. Kraft's solution: a Cool Whip aerosol, so consumers can reach into the fridge and easily squeeze out a topper for their cookie, brownie or piece of fruit. [from Advertising Age]

We're not sure how the trip to the refrigerator is any less "trying" than a trip to the freezer. It's probably just those advertising dollars at work creating the perception that the colder the refrigeration the greater the exertion.

We've always preferred real whipped cream to Cool Whip. But thanks for trying, Kraft.