Gummy Steaks via Candy Addict

We have Rob Walker to thank for introducing us to Candy Addict in his NY Times column, Consumed, last Sunday. The titled of this article was entitled "Short and Sweet".

The article focused on how mainstream candy makers are introducing limited edition versions of our favorite junky treats as a marketing stategy to get consumers to purchase the delectable treasures while supplies last. We think the stategy is brilliant. If you're like us, you felt a sense of loss when you learn that KitKat introduced KitKat Milkshake and you didn't get to try it. They're capitilizing on that sense of urgency that people feel when they learn that a fancy new product has been introduced and may not be around in a month.

We'll be certain to remain on the lookout to ensure that future limit editions are not missed. We confess we were mildly disappointed when we learned that the limited edition version of our favorite movie snack, Junior Mints Inside Outs, went away before we got to sample them.

While we're impressed with Mars & Co.'s tricks to move their gooey products off the shelf, we're even more impressed with Brian Pipa of Candy Addict:
http://candyaddict.com/blog/2006/04/26/gummi-chicken-feet/