We know there are rumors circulating that children don't like vegetables. We think there are a number of explanations that take the blame off the poor vegetables.

Often parents present the vegetables as though eating them will be a chore. If a little enthusiasm accompanied the serving of fresh leaves of spinach or the sweet, tartness of a beefy tomato, maybe the kid's reaction would mirror the parent's.

Unfortunately shopping at farmers markets for vegetables that were ripened on the vine or grown in soil instead of water is not the reality for most. Could it be that the negative reactions that kids have to vegetables is a result of eating produce that tastes like water or crunch and is completely lacking in flavor?

Well, now there's a company capitalizing on the bad reputation of vegetables. Innovative Candy Concepts seems to think that they have the solution to trick your kids into eating their vegetables. We happen to think that the solution could not be more revolting, but we're anxious to see if they have any success.

Innovative Candy Concepts has created a collection of candy-flavored sprays aimed at parents who haven't successfully managed to play the role of vegetable ambassador to their children. Parents can choose from four flavors: strawberry, blueberry, green apple and watermelon and flavors range from sour to super sweet so parents can select the level of sugar they want to spray on everything from brussel sprouts to broccoli.