It was refreshing to see a small business like Fizzy Lizzy getting a little product placement in the New York Times Magazine last Sunday. In Matt Lee and Ted Lee's article, they profile Elizabeth Marilin and her juicy seltzer company. The story of a woman's struggle to compete in a world where Pepsi-Cola, Coca-Cola and Cadbury-Schweppes run the show is always riveting. And we've long been a fan of the seltzer/juice combination ourselves. Like the folks at Blue Hill at Stone Barns, we'd also make Fizzy Lizzy our house drink, if we could afford it. We're just curious about why it took two people to report and write this story. We would have gladly sent someone to sip free sparkly sans partner, friend or lover. We would have even reported the missing detail that four bottles of the stuff will cost you over $4. Since we're thrifty folks, we'll just keep mixing our own bubbly. But best of luck to you, Lizzy.